Music is everywhere and there is no doubt about it. Today’s artists either come up with the help of a label or on their own. On their own? How is that possible? SoundCloud and Spinrilla are just a couple of ways. These music apps continue to be on the rise. Soundcloud has birthed many rap careers. For many artists, SoundCloud is the first step to fame and fortune.
SoundCloud is a part of the new age of rap/hip hop. Eminem, Snoop Dogg, 50 Cent, Hurricane Chris and Lil Wayne are some of the older rappers that did not have the opportunity that today’s rappers like Lil Yachty, 21 Savage, and Trippie Redd have had with SoundCloud. Without SoundCloud we may have never have gotten the chance to hear the music that we hear now. Let’s take a look at some these rappers’ beginnings and their journey to where they are now.
Michael Lamar White IV, better known as Trippie Redd, is a young kid who thrives on positivity. It is clear that he has made a name for himself through the help of SoundCloud. Having (as of this writing) 882,600 followers on SoundCloud, he has received much love and support of his emo/trap/hip hop music. His first debut mixtape, “A Love Letter to You,” was released in May 2017. Off the mixtape, his song, “Love Scars,” received 71.1 million plays on SoundCloud. Fast forward to today, Trippie Redd released an album on November 9th, 2018. Following his career beginning on SoundCloud, he was signed to Universal Music Group and Caroline Distribution.
Shayaa Bin Abraham-Joseph, better known by his rap name 21 Savage, is a rapper, singer, songwriter and a record producer from Atlanta, Georgia. He created his name in honor of his late friend who was killed in a shootout on Savage’s 21st birthday. His debut mixtape, “The Slaughter Tape,” was released on May 25, 2015 and from there his fans started flooding in. As of this writing 21 Savage has 842,200 followers on SoundCloud. Following his SoundCloud career he signed to Epic Records and Slaughter Gang. His latest album, “Without Warning,” was released back in October 31, 2017, so it has been a while since we have heard something new, but with his unique hip hop/trap/gangsta rap music he definitely has fans yearning for the next banger.
Miles Parks McCollum, better known as Lil Yachty, is an American rapper, singer, and songwriter. He is one of the many artists that old heads would describe as a “mumble rapper” (rappers who don’t rap clear enough for the average person to understand what they are trying to say). Lil Yachty’s career started off on SoundCloud. His first hits, including “One Night” and “Minnesota,” which were on his debut mixtape “Lil Boat” (March 2016), were just a start to his outstanding career. He later signed to Quality Music Control, Capitol Records, and Motown Records. These labels might sound familiar and that’d be because Migos has also signed with these records. Throughout Yachty’s career, he has earned 746,600 followers on SoundCloud. To be a fan of Lil Yachty, it seems like you need to be open to new sounds, since his music has been classified as “bubble gum trap.” Besides that, he has become one of the main innovators of the up and coming genre of mumble rap. Recently, Lil Yachty has put out “Nothin’ 2 Prove” which features Trippie Redd. Personally, this writer feels the song he did with Trippie Redd, “66,” back on “Lil Boat 2” (March 9, 2018) went harder than “Forever World,” but hey, that’s just my opinion. So, what’s next from Lil Yachty? There is nothing for certain, but with his positive energy that he puts out, I am sure he will have plenty of opportunities coming his way.
Yes, there are plenty more artists that made it big off of SoundCloud, like XXXTentacion, Lil Peep, Lil Dicky, Lil Pump, Lil Uzi Vert, Ugly God, Chance the Rapper and so many more, but the three I discussed here happen to be my favorites. SoundCloud seems to be the jump start of many successful careers. Though not everyone may agree with the new wave of rappers, they sure are paving a way in the music industry.